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The Process behind the Beirut Design Week Logo


In the MENA Design Research Center, we take design very seriously. For all our graphic work, we consult extensively with our brilliant graphic designers in the studio which belong to Tagbrands. Every design process is democratic, and everybody is welcome to share their opinion. So we thought we’d share with you the process behind our new logo. 

This article was featured on the Mena Design Research Center's website ( on May 11, 2012.
The Beirut Design Week logo is inspired from our DESMEEM logo, which has been our main project since December 2011. By using the triangles inside the logo, we came up with interesting shapes and patterns that could reflect the Beirut Design Week vibe.

We knew that we wanted something vey vibrant, edgy, dynamic and bright. We wanted it to reflect what is considered trendy in the 2D design world. And most importantly, we wanted it to look global. So we tried putting the triangles together in a shape that combines all those aspects using the desmeem colors and exploring just hues of one of two colors. We came up wit the following, which we were not too happy about yet. We stuck to Helvetica Neue bold condensed, as it was also main typeface used on DESMEEM.

So we took a vote, most people preferred the monochromatic options and wanted the shape to be somewhere between the first (too crazy) ones and the last (too subtle) ones. So we experimented a bit further.

Then, it was decision time, we altered the shapes to avoid looking like a dancing star, or something too unstable. We also realized that even though we love our trendy summer colors, next to other logos, they seemed a bit pale. So we went full throttle with bright red. Now we are finally satisfied with a unanimous vote throughout the studio!



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