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Cultural Management and Creative Entrepreneurship (This event was cancelled by LAU)


The Department of Communication Arts at LAU Beirut and the Netherlands Institute for Academic Studies in Damascus cordially invite you to the lecture series:

The Challenging Art of Synergizing Organizational And Artistic Skills
17 June 2011, 5pm at the LAU, Beirut Campus, Business Bldg 903
17h00-17h50: Johan Kolsteeg (Utrecht School of the Arts): “Cultural Management As A Creative Challenge”
17h50-18h40: Marjolijn Brussaard (Utrecht School of the Arts): “History, Rationales and Development of the Master of Arts in Arts Management at the Utrecht School of the Arts”
18h40-19h10: Buffet Break
19h10-20h00: Neil van der Linden (independent consultant): “The International Dimension: Challenges in Organizing and Managing International Cultural and Artistic Events”
20h00-20h30: Questions and Discussion
Johan Kolsteeg (Utrecht School of the Arts):
“Cultural Management As A Creative Challenge”
Since the early eighties, the need for professional management of cultural institutions has been recognized in the Netherlands. General management principles of the non-creative sector were implemented and a large number of arts management curricula came up. Arts management became a separate discipline, but was still based on traditional management models.
Since about 10 years, we are analyzing management in the creative sector more thoroughly and have found that next to these general management principles, fundamental characteristics of the practice in the creative sector need to be better recognized and translated into management tools. What makes management of a creative project unique? What makes managing human resources in a creative organization different? What are the characteristics of distribution, exploitation and financing strategies for creative products and services?
Cultural institutions in the Netherlands have to generate more income themselves. While these institutions have been relatively traditional in their approach to financial management, creative entrepreneurs have been at the forefront of finding creative new strategies, e.g. on exploitation and distribution. I my lecture, I will elaborate on these innovations and how they can, or cannot, be of use to cultural institutions.
After finishing Musicology, Johan Kolsteeg worked in contemporary and classical music, as concert programmer and chief editor in a Dutch public broadcasting organization. He specialized in cross media concept development and realized several concepts. He is now involved in arts management education as Senior Lecturer Arts and Media management. He wrote an introductory text book on project management for creative teams and prepares a PhD on strategy formation in creative organizations.
Marjolijn Brussaard (Utrecht School of the Arts):
History, Rationales and Development of the Master of Arts in Arts Management at the Utrecht School of the Arts”
Starting with a short history of this master course and our Faculty of Art and Economics, I will sketch the rationale for starting up this course, its set-up and its development over the last 20 years.
The Master of Arts in Arts Management is developed for young professionals who have the intention to advance themselves in the creative industry. It is a practice-based master course that links both theory and practice to professions in the creative industry. From day one in the first semester, students will be working in real projects of clients. By working in these projects, real-life situations and experiences are connected to existing and emerging theory. In the mean while we train the students in management skills. During their second semester, students work on their own, individual research project and they have to go abroad for at least one month to research their topic in an international context.
Marjolijn was trained as sculptor and art educator and holds teaching degrees in fine art-history and art & design education. She worked as a teacher, lecturer, programme manager, trainer and dean in higher art education, founded her own practice in training and management consultancy and started several international networks in art education, arts management and staff development. Currently she holds the position of dean of the School of Art and Economics at the Utrecht School of the Arts and is senior lecturer and trainer for didactics and curriculum development. She is executive board member of Cumulus, an international organisation of 160 universities and institutes for art, media and design.
For an introductory video clip of the Utrecht School of the Arts, see, for more information on the master programme, see
Neil van der Linden (independent consultant):
“The International Dimension: Challenges in Organizing and Managing International Cultural and Artistic Events”
In this presentation, I will discuss some practicalities of international cultural exchanges, based on my own experiences with such exchanges between Europe and the Middle-East, North-Africa and Central- and South-Asia. I will do so by presenting and analysing some real-life cases, including examples of good and bad experiences, which will result in an indication of some do’s and don’ts. Aspects which will be covered moreover are: project contents, artistic and/or social-political significance of projects, funding, feasibility analysis, publicity, embedment in networks and follow-ups. Some of the real-life cases will be illustrated with pictures and video clips.
Neil van der Linden is expert in cultural exchange between Europe, North-Africa, the Middle-East and South-Asia, the MENASA-region. He is and has been consultant for various festivals in music and theatre, including the Jordan Festival, the Hong Kong Municipality Arts Festival, the Festival for Sacred Music in Fes, Morocco, the Festival of Popular Arts in Marrakech, the Karachi Mystic Sufi Music Festival and the Bahrain International Music Festival. He organised the Dutch participation in the Cairo Arts Biennale 2001. He was programmer of the Abu Dhabi Sounds of Arabia Festival 2010. Recently he participated in the Sharjah March Meeting and he travelled to Afghanistan to investigate possibilities for cooperation in the field of music and theatre.


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